Big Data is everywhere. Generation of data happens at all times from a varied amount of sources. The use and analysis of this data can lead to benefits across all fields. However, if this data is not used properly, huge amounts of data goes unused. This is where the requirement of Big Data Analytics comes into play. Companies and organizations across all fields are increasingly in need of Big Data Analytics experts. These experts are able to provide the companies with useful insights that are generated from Big Data. Big Data Analytics has brought about a transformation in various industries and in business as a whole. Marketing is also a field in which Big Data has brought about changes and is transforming the way marketing works.
To know more about Big Data have a look at our blog on ‘A Beginner’s Guide to Big Data!‘.
If you are a marketing enthusiast and wish to establish a career in this field, learning how big data analytics is being used in marketing could help set you apart from other candidates. Through this blog let us have a look at how Big Data Analytics is changing the marketing dynamics.
Big Data used to increase personalization
Companies are always trying to know and understand their customer base in a better way, such that they are able to provide more personalized customer experience. Big Data Analytics is providing you with just that!
Big Data Analysts are able to mine through the huge amounts of data to provide insightful information regarding the customer needs. If Big Data is quickly understood and acted upon marketers are able to respond to the needs of the customers.
Predictive Analyses changing Marketing
Another aspect that is bringing about changes in the field of marketing is predictive analysis. Predictive analysis is a field of Analytics that uses techniques like data mining, statistics, machine learning to make predictions about unknown future events. This is done by analysing the data produced at all times. The use of predictive analysis in Marketing can help predict future trends and customer needs.
Using Search Trends
A huge amount of big data is also being produced through web searches. Therefore, by analysing search trends marketers can create productive marketing strategies. It can be useful in a number of situations like:
- Budget Allocation: Through Search Trends, marketers can know what products are in demand and can allocate budget likewise.
- Advertising: Knowing what is being searched for will help marketers advertise their products portraying the most popular features.
- Features of new products: Search trends can also help marketers decide what features a product should have
An Increasingly Data Driven Market
With Big Data Analytics technologies being widely available, everybody wishes to use them to boost their businesses. Technologies like Hadoop are free to use for anyone. Therefore, companies big or small have access to Big Data and have access to technologies where they can store, manage and analyse big data. This has, therefore, given rise to an industry that breathes data. Moreover, this also means that be it big companies or small companies, everyone can use Big Data to benefit themselves. Thus, creating a level playing field.
Big Data, since its inception, has changed the rules of Marketing and it continues to do so. This is a great time for a Marketing expert to venture into the field of Big Data. So, if you are in Marketing and wish to rise in the field Big Data Analytics is the way to go!
Big Data has a very vast expanse and if you have just started venturing into this field reading our blogs on ‘Top 5 Big Data Technologies‘, ‘Top 5 Challenges in Big Data Analytics‘ might help you get a clearer idea.